Alternative Model Of The Year

Alternative Model Of The Year

instagram facebook twitter AMOTY logo high res MMAP 2019

Thank You For Applying!

The London Audition

Saturday August 17th

1:00pm - 5:00pm

(attend any time between these hours, last entry; 4:45pm)


Bleeding Heart Studio

2 Bleeding Heart Yard, Farringdon,

London, EC1N 8SJ.

Urban Halo WGW Whitby Goth Weekend phaze logo GYL

Welcome to the Mr & Miss Alternative Pageant 2019

Presented by Alternative Model of the Year.


If you're seeing this page after completing the application form, your application has successfully been submitted. You will shortly recieve your confirmation email, usually within a few minutes. If you have not heard from us within this time, please check the junk folder of your email before enquiring about your application.


We have compiled a list of information, FAQ and details to make this process seem a little less daunting and to help you whilst participating.  


The Alternative model contest is a unique fresh laid back approach unlike mainstream contests we offer a friendly welcoming atmosphere with like minded alternative individuals.


For up to date event info, be sure to join the Contestant Facebook Group


*Ages 13-16 must be accompanied to and from the venue by a parent or guardian,

All under 18's please have the parental consent form signed and brought with you.


Q:  What happens at the Audition?


A:  You will be taking part in a series of photo-shoot sessesions, in which we will be looking to see how you react in front of a camera and how well you can pose. Remember we have a "Straight to audition policy” which ensures all contestants get a fair chance unlike a voting or rating contest.




Q: What should I wear?


A: This can be anything from casual wear to something you would wear on a night out, just remember it is an Alternative Contest - so the more you stand out the better!




Q: Can I bring a friend with me?


A: Contestants are more than welcome to bring someone along to the casting.


Q: Is there a fee for taking part?


A: To take part you will be asked for an admission fee to enter the 2019 contest.

Entry is paid on the day upon arrival.


Unlike mainstream contests we DO NOT ask for a large sponsorship fee from our contestants.  This fee covers our venue hire and admin costs.



Silver- £25

admission, wrist band, 5 edited digital images

(photos ready within 5 weeks)


Gold - £35

admission, wrist band, 10 edited digital images

(photos ready within 6-8 weeks)


Diamond - £45

admission, wristband, 15 edited digital images

(photos ready within 12 weeks)


**NEW** VIP - £60

admission, wrist band, VIP badge, 20 edited digital images,

3 x large prints, priority at the audition (no need to queue) use our "check in online"

(photos ready within 13 weeks) - Click Here to purchase.



Q: Will my hair and make-up be done on the day?


A: We ask all contestants to come dressed for the audition with hair and make-up ready. We want to see how you look as an alternative individual. Not made by other artists or professionals on the day. Limited changing facilities are at the venue, we advise when possible, to arrive ready for the photo-shoot.



Q: How long will the auditon take?


A: The auditions are open for 3-4 hours, however per contestant the session lasts approx 25 - 30 mins. There maybe a waiting period depending on how many other contestants are in front of you. Please note you can attend the audition at any time during the opening hours. If you need to leave at any specific time please let us know and arrangements can be made.



Q:  Im running late to the audition! what should I do?


A: It is very important you call us to inform us of the situation asap on: 07487 845648 -  

We will ensure you can still take part in the event if this happens.



Q: What is the next stage of the contest?


A:  After participating in the audition you could be hand selceted for our catwalk event taking place in October, applicants will recieve an email within 48 hours notifying you of the results.


Finalists will be in with  the chance of being crowned Miss Alternative or Mr Alternative, winning a model agency signing + more!