Alternative Modelling Logo. Model House Logo

Information for contestants who applied prior to March 2021:

2020/2021 contestants should have submitted their entry to the online virtual pageant by 14th March 21, anyone who did not participate in the virtual pageant will have forfeited their place in the contest.

Should those individuals still wish take part in Model House,

a new application form and entry fee is required.  

If you did participate in the virtual pageant, your application has automatically been carried forward to Model House 2022. 

Information for 2022 contestants below:

Crown Icon

9th & 10th April 2022 

Britannia Country House Hotel

Palatine Rd, Manchester, Didsbury, M20 2WG

Admission to AMOTY 2022 is a standard entry price of £25. This covers the administrative cost of processing your application, this also includes a complimentary 5 digital photos from your photo-shoot. Payment is required upon submitting the application form. 

Digital images may take up to 10 weeks to be emailed to you following the event.

Please note that this fee does not cover the cost of your stay in the Model House. Booking your overnight stay should be booked directly through the hotel, A discount code with booking info will be emailed to you upon completion of the application form.

You'll pay for the overnight stay when checking in to the house, no pre-payment is required for booking your accommodation. Staying in the Model House is not mandatory. 

You can choose to visit for the days on the Saturday and Sunday or find your own accommodation. 

The £25 includes your entry to both the photo-shoot and catwalk. If you have family or friends that wish to see you on the catwalk, guest tickets will soon be available.

For the best weekend experience, we recommend staying in the "Model House".

To enhance your weekend Model House experience, you can choose an optional upgrade. These can be purchased at any time prior to the event. All upgrades are subject to availability. Early booking is advised.


*Upgrades are not entry to the 2022 contest, before purchasing an upgrade you should have completed

the application form.

Please do not purchase an upgrade until you have paid your entry fee, this should be done via the application form.

Commemorative Model House wrist band.

Additional 10 digital photos (15 in total)

*Photos ready within 12 weeks

Access to live bands

Commemorative Model House wrist band

Limited edition VIP Model House Lanyard

Additional 15 digital photos (20 in total)

*Photos ready within 13 weeks

Access to live bands

Photoshoot with influencers:

Shelly D'Inferno
Emily Boo

*A £1.50 Transaction fee is applied to cover our PayPal fees. Tickets are collected at the venue upon arrival

The purchase of upgrades have been temporarily suspended and will be available soon. 

Line up of bands and influencers is subject to change.

Due to the limited availability and exclusive nature of the event, under no circumstances will we issue a refund if you can no longer attend or simply change your mind. Entry cannot be re-sold.

Covid-19: In line with government guidelines at the time, Model House was postponed in September 2020 and rescheduled to May 2021. We honoured partial refunds prior to the original date of the event was due to take place to those that could not attend the rescheduled date. Now the original date has passed we will no longer honour refunds to those that cannot attend. Applications were automatically moved from September to the new event date.

Alternative Model of the Year does not accept any responsibility of changes to our event that are beyond our control.

We have made every effort to ensure AMOTY can still go ahead (in a virtual capacity in 2021). Should you decide not to take part in the virtual pageant, this falls in line with our "changed mind" policy. (see above).

Following the Government announcement of lockdown easing in 2021, the rescheduled May 2021 date has now been postponed until April 2022, all participants of the virtual pageant have automatically been moved to 2022. Should you not be able to attend the new date or simply no longer wish to participate, refunds will not be honoured. 

Photos: Refunds on photos will not be permitted after the event has taken place. This is because we waste no time in getting your images ready. A great deal of admin and editing time goes in to producing images. Once you have received the images, we will not be able to go back and alter these.